How we score Ontario epoxy flooring businesses
The Ontario Epoxy Flooring Directory currently scores 141 epoxy flooring businesses across the province, from garage floor specialists to commercial coating contractors. Every score is a composite built from five measured signals pulled from public review data and business records, weighted and combined into a single number from 0 to 100. This page explains exactly how that number is built, why each piece matters when you're choosing someone to coat your floor, and where the honest limits of this kind of scoring sit.
The five signals, heaviest first
We weight each business on the following factors. They're listed in order of how much influence they carry in the final score.
- Sentiment, 28%: a synthesis of what recent reviews actually describe, praise and complaints alike, not just whether they're positive or negative.
- Rating, 26%: the business's aggregate Google star rating.
- Volume, 20%: how many reviews a business has, log-scaled so that ten reviews don't get treated the same as ten thousand, but a small operator with a solid track record still gets fair credit.
- Recency, 10%: how recently customers have actually left reviews, since a flooring company that was great in 2019 may not be the same crew today.
- Completeness, 16%: whether basic contact details are actually listed and usable, phone number, website, hours, and address.
Why sentiment carries the most weight
A star average by itself hides a lot. Two epoxy contractors can both sit at 4.3 stars, and one of them has a spread of minor gripes about scheduling while the other has a cluster of repeated complaints about the coating peeling or bubbling within a year. The star number alone won't tell you that difference. Reading what recent reviews actually say, and looking for patterns rather than one-off gripes, is the only way to catch it. That's why we treat sentiment as its own signal, weighted above the raw star rating, rather than letting the average speak for itself.
Rating still matters a lot, because it's the most direct signal customers themselves have given. Volume matters because a handful of five-star reviews is easy to accumulate and doesn't tell you much about consistency at scale. Recency matters because flooring work depends on current crews, current materials, and current business practices. Completeness matters because a business that can't be bothered to keep its hours, address, and contact details accurate is asking you to do extra legwork before you can even get a quote.
Where the confidence limits are
Scoring only works as well as the data behind it. A business with very few recent reviews gets a low-confidence score, and we label it as such on the listing. That's not a penalty, it's a flag that there simply isn't enough recent signal to be confident in the number. We also don't republish reviews verbatim. We synthesize what they describe and link out to the original Google listing so you can read the source reviews yourself and form your own judgment.
Scores are earned, not sold
Every score on this directory comes from the rubric above and nothing else. Paid placement, where it exists, is always labelled clearly and never changes a business's score or position. Any list where the picks or order involved editorial judgment, such as our best garage floor coating roundup, discloses that plainly on the page itself. Nobody buys their way up the ranking.
Who runs this directory
This directory is published by Ontario Epoxy Flooring, operating since 2026. The goal is straightforward: help people find flooring specialists with a genuine track record instead of relying on inflated marketing claims or scattered ads. Listings are built from published review data and public business records, and the full database refreshes monthly so the information stays current. Editorial oversight of the rankings sits with Hannah Nair, Lead Editor. You can reach the publisher through the enquiry form at ontarioepoxyflooring.ca, by email at ontariodirectorypartners@gmail.com, or start browsing from the home page.
FAQ
- How often is the directory updated?
- The full database refreshes monthly. Individual listings also carry a last verified stamp showing when that specific business's data was last checked, so you can see the maintenance is active and not a one-time snapshot.
- Can a business pay to improve its score?
- No. Scores come only from the rubric: sentiment, rating, volume, recency, and completeness. Paid placement, when it exists on the site, is always labelled separately and has no effect on the score itself.
- Why do some businesses show a low-confidence label?
- When a business has very few recent reviews, there isn't enough data to score it with confidence. We label these clearly rather than presenting a number that looks more certain than it is.
- Do you show the actual review text?
- We synthesize recurring themes from recent reviews rather than republishing them directly, and we link to the business's Google listing so you can read the original source reviews yourself.